Lead Generation Strategy, Design & Communication

Digital promotion for a leading nonprofit consulting firm, DBD Group.

After pitching the lead generation product line, I was tasked with the communication efforts which included design, email communication, and digital marketing.

I utilized the less frequently used brand colors to create a new look and feel for the digital promotion of the masterclass.

The class was promoted through email marketing and paid and organic social media.

An automated nurture sequence was created as a part of the deliverables, as well as, hosting the event.