Tavea Sanderson, Author at Tavea Sanderson Brands

A Marketer’s Perspective on Trying Out New Marketing Trends

by Tavea Sanderson March 17, 2023

After years in the marketing space there’s one thing I’ve found consistent — change. With early adopters coming out as winners.

Why do they win? My theory is waiting for a practice to be tried and true allows our customers and clients to become accustomed to the method and in turn decreases the strategy’s impact.

SHARING IS CARING

Marketing, New Tech 16

How Growing Up Poor Has Made Me an Excellent Marketer and Creative Worker

by Tavea Sanderson November 29, 2022

I used to hide how I grew up. Many of the childhood norms of my coworkers were so much different than my own. I didn’t want them to see me as “less than” because I grew up in a low-income household. Free lunch all the…

SHARING IS CARING

Business Mindset, Facing fears, Marketing, Me 0

Algorithm Hack: Using Music To Increase Engagement

by Tavea Sanderson September 8, 2021

Is there a strategy to choosing music for your social posts? Have you noticed this Instagram trend? I’m seeing a lot of people add feel-good music over posts and stories. And, not just videos. Boomerangs, pictures and plain text graphics are getting the same treatment….

SHARING IS CARING

Web 0

You Have A Seat at The Table, Sis. Use Your Voice.

by Tavea Sanderson July 18, 2020

Do you remember that strange Pepsi commercial where Kendall Jenner gives a can of Pepsi to a police officer during what looked to be a human rights protest? Yes? Me too. I remember it being a disaster. People were threatening to boycott Pepsi. Pepsi was…

SHARING IS CARING

Marketing, Me 0

My Honest Message to New Business Owners Who Don’t Know WTH They’re Doing.

by Tavea Sanderson July 3, 2020

If you just started a business then your timing is perfect. Right now, consumers care less about perfection and professionalism and crave authentic and transparent business owners. Folks just want you to know a bit more than them and do what you say you’re going…

SHARING IS CARING

Beginners, Branding, Entrepreneur, Marketing 0

Save yourself FROM STRESS and do this before you build your website.

Your Website Will Be Trash If You Start Without This.

by Tavea Sanderson June 17, 2020

One of my first questions, when someone asks me to build a website for them, is: “Do you have a logo suite and branding yet?”. I usually get one of 3 answers. Some people have nothing, others have a logo and almost no one had branding (nor do they know what it is).

SHARING IS CARING

Beginners, Design, Uncategorized, Web 0

A Close Look at Powerful Marketing Strategies Real Businesses Are Using During the COVID-19 Pandemic

by Tavea Sanderson April 24, 2020

Now that we’ve all been confined to our homes we’re starting to see how COVID-19 is affecting the global market. Many of us have realized that it’s not just senior citizens who are suffering. Death tolls are rising and no group is being spared. The…

SHARING IS CARING

Web 0

How I Created the Moodboard that Inspired a Rebrand and New Direction

by Tavea Sanderson April 15, 2020

It’s official. I’m no longer taking clients. My website is now a blog and a place for learning thanks to a strategically created moodboard. Accepting clients is so tempting. After much thought, I’ve decided I want to put more of my energy into learning and…

SHARING IS CARING

Branding, Business, Design, Web 0

A Marketer’s Perspective on Trying Out New Marketing Trends

How Growing Up Poor Has Made Me an Excellent Marketer and Creative Worker

Algorithm Hack: Using Music To Increase Engagement

The Best Times to Post on Social Media for High Engagement

You Have A Seat at The Table, Sis. Use Your Voice.

My Honest Message to New Business Owners Who Don’t Know WTH They’re Doing.

Your Website Will Be Trash If You Start Without This.

A Close Look at Powerful Marketing Strategies Real Businesses Are Using During the COVID-19 Pandemic

How I Created the Moodboard that Inspired a Rebrand and New Direction

Meet The Author