After years in the marketing space there’s one thing I’ve found consistent — change. With early adopters coming out as winners.
Why do they win? My theory is waiting for a practice to be tried and true allows our customers and clients to become accustomed to the method and in turn decreases the strategy’s impact.
I’m not talking about dance trends that are in and out within a week’s cycle. I mostly mean methods of delivery. As marketing becomes less formal and more personal many companies are leaning into the connection piece to increase their credibility and engagement. If you’re so lucky to be in an industry with low turnover you can use your own team members. And, if you have a higher turnover tapping into leadership, outside influencers, and cycling between team members is also a viable option.
A few newer and non-traditional message delivery methods in the marketing space are:
- Talking head videos
- Lifestyle videos
- Quick tips
- Embracing TikTok
Woah! So hopefully your marketing brain caught the 2 major trends in that short list. Video & minimal curation.
If we all agree that people buy from and work with people they like – these methods allow one person to create a relationship with multiple people at once. And each person feels a personal connection. One to many.
By the time these folks begin to engage with the company on a more formal level I’ve found that a trustworthy foundation is already built – lending itself to a smoother sales cycle, less buyer remorse, added value, and of course profit.
And of course, new doesn’t mean abandoning all of your existing strategies. Some things just work. But consider trying strategies on for size and seeing how you can incorporate them into your existing plan. And remember, early adopters get the most payoff. What new strategies are you tempted try? And, what oldies are tried and true for you?
