All of my favorite marketing gurus say list build, list build, list build. This way when you’re ready to launch a product you’ll have an engaged and supportive audience to sell to.
The way to create this coveted email list is through a lead generator. Some good old value in exchange for an invitation to slide into that inbox. In an effort to follow the steps to greatness, I’m creating a freebie. Technically, it’s my second freebie. My first freebie earned me a whopping 2 email subscribers. Whoot Whoot!
I’m betting on charming 1000 more subbies into joining the team with my new freebie. This time i’m following a few guidelines. After years of listening to the gurus, here’s what I think will work.
How Marketing Gurus Charm Us Into Opting-in to Their Email Lists
- Jasmine Star says know your target audience. I’ve decided her name is Alex. She’s me. She shops at Trader Joe’s. She loves art, learning, and previews. She’s quirky and likes people to give it to her straight. But, she also appreciates a good compliment sandwich. I plan to write a whole post about her soon. I’ll link it here.
- Amy Porterfield says to create lead generators that give value. Play the big game and don’t hold back with a free quiz, list, guide, ebook etc.. She even says that it’s okay to give away the information that you sell.
- Laura Belgray from Talking Shrimp says to put it everywhere. She has her freebie all over her site. Above the menu, on the slider, 2 more times on the homepage and in a pop-up.
- James Wedmore wants us to manifest. He subscribes to the law of attraction, authenticity and integrity.
The Guru Inspired Lead Generator To Build My Email List
So, that’s the game plan. I’m not holding back. I’m sharing my best knowledge in a freebies. This way people can apply it immediately, feel like their email was a fair trade and stay subscribed for more unfiltered know-how.
And if that fails, i’ll try again. On a recent podcast, Jasmine Star shared that she’s created upward of 30 freebies before she found 2 that worked.
Here’s the opt-in page I created for my Master List of Game-Changing Marketing Tools freebie. Tell me what you think? Is it worth your email?
