It’s official. I’m no longer taking clients. My website is now a blog and a place for learning thanks to a strategically created moodboard.

Accepting clients is so tempting. After much thought, I’ve decided I want to put more of my energy into learning and sharing. More experimenting, creating content and teaching will be happening here on Tavea Sanderson Brands!

Without further ado, I present to you the new website!

Here’s How I Rebranded My Business Website Into A Personal Brand

Technically, it’s a soft rebrand because I still need to schedule a photoshoot to update my pics. But, in the spirit of #socialdistancing, I’m keeping my a** in the house.

  • New Colors. I created a moodboard to settle on the look and feel I was going for.
  • New Verbiage. I want the website to better reflect me. I’m pretty casual, open, silly and a little unpolished.
  • New Graphics. I want my graphics to be fresh and fun. See the bright resources graphics on my new homepage!
  • New Pics. Someone once told me to start before I’m ready. So just imagine that my pics give casual summer vibes.

Related Post: Following The Gurus: Creating A Freebie To Grow My Email List

This is the Moodboard That Sparked My Rebrand

According to InDesign, I finished this in May of 2019. This is the short and sweet of how I created her.

  1. I grabbed stock photos that gave me the feel I was going for.
  2. Then, I used InDesign’s color grab feature to pull the exact colors from the images.
  3. From there, I added my brand words with the text tool.
  4. I used these three components as puzzle pieces and created the moodboard that I used as a reference to my design.

I’ve chosen warmer hues of the colors and my brand words have evolved to unpolished, honest and transparent. But all in all, this moodboard helped me to clear the foggy rebrand sky.

So, what do you think? Could a moodboard help you pin down your brand? If you want me to make a tutorial, let me know in the comments.

Related Post: Is it Time for Me to Rebrand?

SHARING IS CARING